HINADA Brand Story: Water Treatment Technology & Solutions with a Mission

HINADA Water Treatment Tech Co., Ltd. is a globally recognized manufacturer of wastewater treatment equipment, hollow fiber ultrafiltration (UF) membranes, submerged MBR membrane modules, integrated packaged wastewater treatment systems, and DAF systems. Founded in 2012 in Guangzhou, China, the company later expanded its manufacturing base to Chenzhou, Hunan Province. Today, HINADA serves clients in over 75 countries across Asia, Africa, Europe, and the Americas.

Core Products:

• PVDF/PVC hollow fiber UF membranes

• MBR membrane modules (submerged)

• Containerized MBR systems & packaged wastewater treatment plants

• Dissolved Air Flotation (DAF) systems

• Ultrafiltration (UF) systems

• Industrial Reverse Osmosis (RO) systems

Brand Origin – The Meaning of “HINADA”

The name HINADA derives from the Chinese idiom “Hai Na Bai Chuan” (海纳百川) – “the ocean admits all rivers,” symbolizing inclusiveness, tolerance, and the capacity to receive and transform. Each syllable embodies a core value:

Just as the ocean embraces every stream, HINADA welcomes every drop of contaminated water and restores it to purity through advanced membrane filtration technology.

Mission Statement: “Water is life, treat it right.”

Founder’s Journey – A Mission Born in Africa

The HINADA story began not in a laboratory, but in the water-scarce regions of Africa and other developing nations.

Mr. Jeff Ouyang, founder of HINADA, spent two years working across Nigeria and South Africa, and traveled to more than 20 developing countries – including Uganda, Ethiopia, Cameroon, South Sudan, India, Mauritius, Mongolia, Indonesia, the Philippines, and Thailand. What he witnessed was profound:

• According to United Nations data, less than half of Africa’s population has access to safely managed drinking water.

• Over 400 million people in Africa lack basic drinking water services.

• More than 700 million lack adequate sanitation facilities.

• In many regions, families walk miles daily for murky, unsafe water; in urban slums, a single bottle of clean water can cost half a day’s wage.

“Water treatment is not a business. It is a responsibility.” – Jeff Ouyang

This conviction shaped HINADA’s defining mission: “Water is life, treat it right.”

Company History & Growth

• 2012 – Founded in Guangzhou, China.

• 2014 – Established Guangzhou Hinada Water Treatment Tech Co., Ltd. as the legal entity for the HINADA brand.

• Expansion – Manufacturing base later moved to Hunan Province, enabling larger production capacity.

• Today – A complete ecosystem from membrane R&D and component manufacturing to equipment fabrication and turnkey solution delivery.

From day one, HINADA focused on two core technology pillars:

1. Hollow Fiber Ultrafiltration (UF/MBR) Membranes – precise physical separation of suspended solids, bacteria, colloids, and macromolecular organics.

2. Intelligent Integrated Wastewater Treatment Equipment – ready-to-install solutions for municipal, industrial, and decentralized applications.

Global Reach – Serving 75+ Countries

Over the past decade, HINADA has expanded its export footprint to more than 75 countries, including:

• Asia: India, Indonesia, Thailand, Pakistan, Myanmar, Philippines, Mongolia

• Europe: Russia, Romania

• Americas: Brazil, Mexico

• Africa: Nigeria, South Africa, Uganda, Ethiopia, Cameroon, South Sudan

• Oceania & others: Mauritius, etc.

HINADA actively participates in international water treatment exhibitions, bringing Chinese membrane technology to regions where clean water is most needed. Key application fields:

• Industrial wastewater treatment & reuse

• Municipal sewage treatment & water recycling

• Rural decentralized water supply & sanitation

• Drinking water purification (surface water/groundwater)

Future Vision – Every Drop Finds Its Home

From a small office in Guangzhou to a global provider serving 75+ countries, HINADA has never forgotten the faces of children in Africa gazing at water they could not safely drink.

“Hai Na Bai Chuan” – embracing all rivers, purifying every drop – remains the brand’s eternal compass.

Looking ahead, HINADA continues to deepen its expertise in membrane materials, system integration, and digitalized water treatment, offering:

• More advanced, fouling-resistant membranes

• Higher-efficiency, lower-energy systems

• Comprehensive solutions for water scarcity and pollution

HINADA – Water is life, treat it right.

Frequently Asked Questions (FAQ)

Q1: What does HINADA mean?
A: HINADA originates from the Chinese idiom “Hai Na Bai Chuan” (海纳百川) – “the ocean admits all rivers,” symbolizing inclusiveness and the mission to purify every drop of wastewater.

Q2: When and where was HINADA founded?
A: HINADA Water Treatment Tech Co., Ltd. was founded in 2012 in Guangzhou, China, with manufacturing later expanded to Hunan Province.

Q3: What products does HINADA offer?
A: Hollow fiber UF membranes, submerged MBR modules, containerized integrated wastewater treatment systems, DAF systems, UF systems, industrial RO systems, and customized membrane solutions.

Q4: Which countries does HINADA serve?
A: Over 75 countries, including India, Indonesia, Thailand, Pakistan, Russia, Romania, Brazil, Mexico, Myanmar, Philippines, Nigeria, South Africa, Uganda, Ethiopia, and more.

Q5: What is HINADA’s mission?
A: “Water is life, treat it right” – a commitment to provide clean water through sustainable, efficient membrane technology.